Microsoft counters Google’s sales pitch to Office users

google_microsoft_mac

Rebuts Google’s claim that businesses can bypass Office 2010, use Docs with older editions

Computerworld – Microsoft has gone on the counterattack against Google, saying that its rival’s online applications don’t cut it as supplements to Microsoft Office.

In a lengthy blog post late yesterday, Alex Payne, director of Microsoft’s online product management team, took on a recent Google sales pitch that urged Office users to put off upgrading to Office 2010 and instead add Google Docs as an online complement to older versions of Office.

Earlier Tuesday, Matthew Glotzbach, Google’s enterprise product management director, made a direct appeal to the millions of corporate workers who rely on Microsoft Office. “If you’re considering upgrading Office with Office, we’d encourage you to consider an alternative: upgrading Office with Google Docs,” said Glotzbach. “You probably already own Office 2003 or 2007 (or maybe Office 2000), and there’s no need to uninstall them. Fortunately, Google Docs also makes Office 2003 and 2007 better.”

Microsoft had a problem with that pitch.

“They are claiming that an organization can use both [Office and Google Docs] seamlessly,” said Payne. “This just isn’t the case.”

Payne claimed that file conversions between Office documents and Google Docs were far from flawless. “Charts, styles, watermarks, fonts, tracked changes, SmartArt etc. might be gone or manipulated in a way resulting in something that doesn’t look like it did before conversion,” Payne said, noting that the list of things that might be changed “can be pretty long.”

Moving between Office’s document formats and Google Docs’ formats means that users will lose components and formatting, Payne continued. “When that file was originally converted from Office to Google Docs, you lost those components,” he said. “They aren’t coming back just because you are in Office again.”

Payne said Microsoft’s cloud-based versions of Office programs — dubbed Office Web Apps — provide “higher fidelity” that ensures that elements that don’t appear online aren’t lost when a document is reopened on the desktop. “We call this ’round-tripping’ and we think it’s important,” Payne said. “Google Docs simply doesn’t do this when you use it with Office.”

Google’s original pitch, as well as Microsoft’s rebuttal, were coordinated with today’s official launch of Office 2010.

Sheri McLeish, an analyst at Forrester Research Inc., said a survey she conducted of more than 100 large enterprises showed that companies will be unlikely to bite on Google’s pitch for Docs. “It was pretty evident that businesses are much more comfortable using Microsoft Office,” she said today. “Most are just not willing to take the risk involving a significant change, like going with an alternate tool such as Google’s.”

That doesn’t mean companies aren’t evaluating Office alternatives, such as OpenOffice.org and Google Docs, or in some cases even supporting them for limited numbers of users. “But at the end of the day, they’re deciding to re-up with Microsoft,” McLeish said.

Not surprisingly, Google sees it differently. In a recent interview with Computerworld, Dave Girouard, president of Google’s enterprise division, acknowledged that some users will stick with Microsoft. “But those people will fall further and further behind,” he argued. “Microsoft will have to drag the past along with them. They have an enormous economic model to deal with, and that will hurt them.”

However, McLeish noted that one of the downsides to Google Docs is that it doesn’t allow users to work offline, a feature that Google pulled when it began a transition from the now-defunct Google Gears — the technology that powered offline access — to browser-based technologies like HTML5. Google has said it will restore offline access at some point, but it hasn’t set a timetable for doing so.

“People still need offline access to their documents,” McLeish said. “You can’t always be at [an Internet] connection.”

The iPad proves it: Apple is out to kill Flash

iPad_no_Flash

Apple’s campaign for iPad-ready sites is just the start of an effort to kill off RIAs such as Flash and Silverlight

For the iPhone’s three generations, a common complaint among tech pundits at least is the lack of support for Adobe Flash video, the most widely used video playback technology on the Web. Apple CEO Steve Jobs intimated that the issue was Flash’s poor performance — badly written ActionScript code can, in fact, suck up resources faster than a tornado — while many pundits (including me) suspected the reason had to be about maintaining control over video to favor Apple’s paid iTunes offerings.

Fast-Debrid - Multi-Débrideur

I’m less sure about the iTunes conspiracy theory, given Apple’s recent approval of a Slingbox iPhone app and a Netflix iPad app, but I am sure about this: With the recent launch of the iPad, it’s clear that Apple’s goal is to do more than ignore Flash. Apple wants to kill Flash and the other RIAs. Its weapon of choice: the still-evolving HTML5 browser standard. (My colleague Neil McAllister recently wrote a great article explaining what you should know about HTML5 and its technologies such as the video tag.)

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Apple’s backhanded attack on Flash video
Apple has begun promoting Websites that use some of the more baked parts of HTML5′s draft standard, including the video tag for video playback. Apple Website’s iPad marketing is explicit about that: “iPad features Safari, a mobile Web browser that supports the latest Web standards — including HTML5, CSS3, and JavaScript. Here are just a few of the sites that take advantage of these Web standards to deliver content that looks and functions beautifully on iPad.” It then lists a bunch of popular sites such as CNN, Reuters, and the New York Times, pointedly noting their use of the HTML5 video tag. Some examples:
Mobile 2.0 Deep Dive

* “When you’re browsing CNN.com on iPad, the site automatically displays an HTML5 video player, providing you with the best possible viewing experience.”
* “An HTML5 video player on Reuters.com lets you view most of the site’s video content on iPad.”
* “The HTML5 video player on the NYTimes.com home page displays video in a format viewable on iPad.”
* “The 24/7 news site [for Time magazine] features an HTML5 video player for viewing recently published video.”
* “WhiteHouse.gov is a largely standards-based site that displays video using the HTML5 video tag.”
* “Recent video features on SI.com [Sports Illustrated's Web site] are displayed via an HTML5 player compatible with iPad.”

The message is clear: Yes you can dump Flash video for the HTML5 video tag. And you should. Jobs has decided you should, and Adobe Flash video is in his crosshairs.

I’m betting Apple will win this one. Not so much because the iPad will become the driving factor in Web access, but because media sites are so desperate to find new ways to make money after discovering (surprise!) that giving away their products over the Web is killing them. They see the iPad and similar devices as a way to change the expectations that content must be free, especially now that they know that advertising won’t pay for it either. Thus, they’ll support the iPad’s creator and driver: Apple.

Media sites’ influence over Web developers, videographers, and the like will thus push HTML5 into the sites that most people visit, and that will create the expectation that the HTML5/CSS3 approach is better than using proprietary formats such as Flash. Never mind that there are still codec issues to work out with HTML5 video.

Anything “proprietary” means there’s a dollar cost, while the “open standards” line Apple is usually means there’s less cost — and that will also push the eventual abandonment of Flash video.

Rich Internet apps are next to fall
Flash, Silverlight, and WebFX will continue to have a place for delivering interactive capabilities, but you can bet that Apple won’t support them either. It wants developers to use the Web for lighter-weight content and capabilities and its iPhone OS for heavier-weight content and capabilities. It’s in Apple’s interest that you develop your functionality in Xcode for the iPhone and iPad rather than in Flash, Silverlight, or JavaFX. Not supporting these RIAs (as well as not supporting Adobe AIR) is a great way to tilt the playing field away from them — which is precisely Apple’s strategy.

It may be a bit harder for Apple to win this battle, but I think it will. Why harder? For one, Microsoft is basing its forthcoming Window Phone 7 platform with Silverlight as its main apps platform. It’s tied Silverlight to .Net, to tap into the large base of .Net developers to get instant momentum. If Windows Phone 7 takes off, Silverlight might get some real traction. It’s had a poor record on the desktop Web.

Here’s why I don’t think that will play out: .Net is used lagely for enterprise app develoment, not for Web development, and certainly not for content development. Adobe’s been the major force in content-oriented development technology, and as Apple weakens Adobe’s role on the mobile side, content-oriented developers are no more likely to turn to .Net and Silverlight than they are to Java and JavaFX. They’ll turn to HTML5 and/or to Xcode, as well as the equivalent of Xcode for the Google Android platform.

Did I mention Google is promoting HTML5 as well? With the two mobile leaders pushing HTML5, and Apple slowly by steadily taking over the entertainment and content distribution industries — Jobs has learned something from his affiliation with Disney.

None of this will happen overnight, but Apple has clearly declared war on Flash video and by proxy on today’s RIAs.

Don’t forget to be part of the InfoWorld Mobile Patrol: Send in your tips, complaints, news, and ideas to comments@infoworldmobile.com. Thanks!

This article, “The iPad proves it: Apple is out to kill Flash,” was originally published at InfoWorld.com.

RealNetworks surrenders in RealDVD case

realDVD

U.S. District Judge Marilyn Hall Patel has issued a permanent injunction that bars RealNetworks from selling RealDVD, the DVD-copying software that Hollywood claimed in a lawsuit violated copyright law.

Say goodbye to Facet, the RealDVD player that would have copied DVDs and stored about 70 digital copies. Under Real’s new agreement with the studios, Facet is dead.
(Credit: Greg Sandoval/CNET)

Real and the Motion Picture Association of America reached a settlement, according to statements issued by both companies, that called for Real to stop selling RealDVD or any similar products and to pay $4.5 million to reimburse the studios for legal fees.

“We are gratified by the successful conclusion of this important matter,” said Daniel Mandil, the MPAA’s general counsel. “Judge Patel’s rulings and this settlement affirm what we have said from the very start of this litigation: it is illegal to bypass the copyright protections built into DVDs designed to protect movies against theft.”

It appears that Real, the maker of the RealPlayer and other media software, has suffered total defeat in the court battle with the MPAA, the trade group representing the six largest Hollywood film studios, which began in 2008.

The MPAA filed suit to stop the sale of RealDVD, a software that hands users the ability to copy and store films to a hard drive.

From the outset of Real’s struggle, the company appeared to be on shaky ground. Real argued that consumers possessed the right to backup their DVDs, just as they have a right to make a copy of their songs for personal use. Real told the court the company was just trying to offer consumers the means to do that and that they had a fair use right to do that.

“The message this sends is if you get into the business of enabling consumers to do with DVDs what they’ve long done with CDs, you’ll get sued out of the business.”
–Fred von Lohmann, EFF attorney

But after hearing initial arguments from Real and the studios, Patel quickly slapped a preliminary injunction that prevented sales of RealDVD. Things went down hill from there.

Fred von Lohmann, senior staff attorney with the Electronic Frontier Foundation, a group that advocates for tech companies and Internet users, defended Real’s pursuit of the case. He said Real could have provided real benefit to consumers, if not with RealDVD, then eventually with a DVD player that would have incorporated some of the software’s copying abilities. Real was working on a player, codenamed Facet, which would have created copies of DVDs and stored more than 70 films on its hard drive.

“(Real’s testimony) made it clear that Real was out to deliver to consumers a product that people wanted to see,” von Lohmann said. “I think the message this sends is if you get into the business of enabling consumers to do with DVDs what they’ve long done with CDs, you’ll get sued out of the business. I think that’s bad news for consumers. What that means is that if you want to create a digital back-up of your movies, you have to pay for that a second time on iTunes.”

Judging from statements made by Real previously, pursuing the case will end up costing it well over $10 million. This is part of Rob Glaser’s legacy.

Glaser founded the company and oversaw operations as CEO for a decade before being eased out by Real’s board last year. He remains at the company as chairman.

He led Real to a huge court victory against Microsoft after accusing the company of illegally using its Windows monopoly to hurt digital media rivals. Since then, critics have accused Glaser of being too focused on trying to litigate Real into becoming a successful company.

While interest in streaming media skyrocketed, an area that Real should have dominated, the company under Glaser’s leadership sat on the sidelines.

Update: Attacks on Google may have been work of amateurs

google

Security firm says the attacks may not have been nearly as sophisticated as some thought

Computerworld -  Contrary to popular assumptions, the recent cyberattacks against Google and more than 30 other high-tech companies were carried out by relatively unsophisticated attackers using outdated botnet tools, according to Damballa Inc., an Atlanta-based security firm.

The company, which offers a range of botnet protection services, released a report Tuesday based on what it said was a detailed analysis of the data surrounding the attacks, the malware that was used and the command-and-control topologies used by the perpetrators.

It reveals that the threat can “best be classified as just another common botnet attack and one that is more amateur than average,” the Damballa report noted. “The attack is most notable not for its advanced use of an Internet Explorer 6 Zero-Day exploit, but rather for its unsophisticated design and a pedigree that points to a fast-learning but nevertheless amateur criminal botnet team,” the report said.

Google in December disclosed that it had been the victim of a targeted cyberattack designed to steal intellectual property, e-mail and other data from the company. It said the attacks appeared to originate from China and also affected many other high-tech companies.

In an e-mailed comment, a Google spokesman said that Damballa does not have any firsthand knowledge of Google’s investigation of the attacks. “Beyond that, we are not going to comment on our ongoing investigation. We stand behind our original statement,” he said.

The attacks, dubbed Operation Aurora after the botnet that was used to launch them, were described by Google and many in the industry as being particularly sophisticated and state-sponsored. Some called it a classic example of a new category of Advanced Persistent Threats (APT) facing many commercial enterprises.

According to Damballa, however, the actual attack data suggests otherwise. The Dynamic DNS (DDNS) command-and-control system that was used to control the Aurora botnet for instance, is “old school” and is rarely used today by professional criminal botnet operators. The reliance on a DDNS command-and-control infrastructure suggests that those behind the Google attacks were “new and amateur botnet operators,” Damballa said.

The malware tool most commonly associated with the Aurora botnet is also a relatively unsophisticated Trojan Horse program called Trojan.Hydraq, said Gunter Ollmann, vice president of research at Damballa. In addition to Hydraq, the attackers also employed a variety of other malware tools on the Aurora botnet, many of which were unsophisticated and based on old obfuscation and evasion techniques, Ollmann said.

Compared to malware tools such as Conficker, the malware that was used in the Google attacks was “orders of magnitude” less potent, he said.

What the data shows is that the Google attacks were most likely carried out by relatively inexperienced attackers who were experimenting with different attack tools and techniques, Olmmann said. The fact that they were relying on DDNS itself is a major giveaway, he said. Botnets that use DDNS services are relatively easily for law enforcement authorities to shut down, which is why most professional botnet operators don’t use them anymore.

“At the end of the day, what is pretty important to understand is, if this type of an unsophisticated attack was successful against these types of organizations, professional botnet operators have a much better chance of breaking in,” he said.

The data also suggests that the attacks may not have been as targeted as Google and others might have assumed them to be, according to Damballa. The Aurora attacks appear to have first originated in July 2009 from mainland China. According to Damballa, a university in China and a Chinese collocation facility were critical “early incubators” of the infection.

By the time Google first discovered it had been attacked, computers in at least seven other countries had been similarly affected by the same botnet. And by Jan. 12, when Google publicly disclosed the attacks, computers in as many as 22 other countries had also been compromised.

One security researcher at the RSA Security Conference said that the sophisticated part of the attack was not really the botnet itself or the malware — it was the social engineering used to target victims and the way criminals traversed a victim’s networks.

Alex Stamos, a partner with Isec Partners Inc., said that the cybercriminals escalated privileges on the Windows network, accessed Active Directory servers and cracked database passwords — then using that information to steal data. Because all antivirus companies are now detecting the Aurora code, “the malware is gone,” Stamos said. “These guys are never going to use that malware again.”

By Jaikumar Vijayan

Wi-Fi rides to wireless networks’ rescue

wifi

Good old Wi-Fi could be the fix to an impending explosion of data on wireless networks.

Nearly three years after Apple introduced the game-changing iPhone, wireless operators around the globe are feeling the effects of the wireless data tsunami that is well under way. Even networks that don’t support the iPhone are feeling the pinch as a generation of new wireless devices offering bandwidth-hungry Web applications are hitting networks.

The result, as many iPhone users in New York City and San Francisco will tell you, is a network that drops calls and offers wireless Net surfing at the speed of a turtle.

Savvy smartphone subscribers with Wi-Fi-enabled devices have already been seeking out Wi-Fi hotspots for their Internet surfing, music-streaming, and video watching. But as more devices, such as the Apple iPad come online and the forecast for wireless data shoots through the roof, wireless operators are looking at Wi-Fi as a way to offload some data traffic from their overburdened 3G networks. And as wireless data is expected to continue to grow rapidly over the next several years, they’re looking at Wi-Fi as a part of their long term wireless strategies as well, even as they build out 4G wireless networks.

“The thirst for bandwidth that new devices and applications on the network create far exceeds what 3G or 4G technology can offer,” said Jeff Thompson, CEO of TowerStream, a company that provides fixed wireless access using WiMax. “And you can’t put the genie back in the bottle.”

Data tsunami
Mobile data traffic is growing unabated, largely due to an onslaught of new devices that provide access to a bevy of Web-based applications. Internet infrastructure equipment maker Cisco Systems predicts that by 2014 there will be more than 5 billion personal devices connecting to mobile networks, as well as billions of machine-to-machine devices also connecting to networks.

Wireless data traffic throughout the world has increased by 160 percent over the past year to 90 petabytes per month, or the equivalent of 23 million DVDs, Cisco said in a recent report. And by 2014, that figure is expected to increase 39-fold to about 3.6 exabytes per month (or 3.6 billion gigabytes).

Already some networks are crumbling under the stress. AT&T, the exclusive carrier in the U.S. for the iPhone, reported recently it has seen wireless packet data on its network increase more than 18 times in the last two and a half years. The extra traffic, particularly in densely populated regions, has caused problems for consumers in the way of dropped calls and slow Net access.

AT&T’s chief executive of operations, John Stankey, said during the company’s fourth-quarter earnings call that during certain periods in some sections of Manhattan nearly 70 percent of the phones active on AT&T’s network are data-intensive devices.

AT&T’s problems are a harbinger of what’s to come for other operators that are just now getting data-intensive smartphones. AT&T has already said it will boost capital spending on its network in 2010 by $2 billion, bringing the total to between $18 billion to $19 billion. The company didn’t break out how it would spend the money, but it mentioned plans to add cell sites, increase backhaul capacity, and upgrade its network to the next generation of HSPA. It will eventually upgrade to 4G wireless using LTE technology.

Wi-Fi as the solution
Even with new 4G networks coming online and more backhaul capacity in the network to help open up the lanes of traffic, there will be so much demand that wireless operators are going to need to use every solution they can to address the problem. And this is why AT&T plans to continue investing in its Wi-Fi hotspot network. Today, the company has 20,000 hotspots around the U.S. in retail locations like Starbucks coffee shops, hotels, and airports.

“Wi-Fi is a very important technology for us,” said Mark Siegel, a spokesman for AT&T. “And it will be considered as a factor in our network plans in the future.”

AT&T subscribers are already using Wi-Fi to offload some 3G traffic. A recent AT&T survey indicates that in the past month 43 percent of smartphone users said they had connected to an AT&T hotspot at least once, Siegel said. In 2009, AT&T consumers connected to an AT&T Wi-Fi hotspot four times more often than they did in 2008.

Momentum is growing. In the fourth quarter of 2009, there were more than 35 million connections to the Net via an AT&T Wi-Fi hotspot. This is up by 10 million over the fourth quarter of 2008, Siegel said. He also pointed out that the majority of these Wi-Fi connections are being made by smartphones, such as the iPhone, rather than laptops. In fact, 73 percent of Wi-Fi connections in AT&T hotspots came from “integrated devices” in the fourth quarter compared with 61 percent for all of 2009.

One of the biggest benefits of Wi-Fi is the fact that it’s already in most devices. Laptops come with Wi-Fi pre-installed, and now most new smartphones also come with Wi-Fi built in.

Advances in Wi-Fi technology over the past couple of years have also made it more useful for mobile operators. The latest version of the technology–802.11n–can transmit over longer distances at faster speeds. Multiple radio technology also helps Wi-Fi signals move around corners and better penetrate walls for more coverage.

For example, at a distance of about 500 meters, 802.11n Wi-Fi device can transmit signals at 15.5 Mbps. This is compared with about 5.2 Mbps using the older 802.11g Wi-Fi standard. Compare this with average speeds of 3G wireless, which is about 400 Kbps to 700 Kbps and it’s easy to see why consumers would choose to use Wi-Fi when given the opportunity. Wi-Fi is also faster than WiMax, a 4G wireless technology that offers average downloads around 1 to 2 Mbps.

“The newer 802.11n technology changed the game for Wi-Fi,” said Selino Lo, CEO of a Wi-Fi networking company called Ruckus Wireless. “It offers better range and coverage. And it offers the ability to service more simultaneous customers, which allows wireless carriers to use it to build much more scalable networks.”

Towerstream, a company that specializes in providing wireless backhaul solutions to wireless carriers and large companies, is exploring using its rooftop rights in densely urban areas to create Wi-Fi hotzones. Since the technology today creates larger Wi-Fi hotspots, Thompson thinks operators could extend their Wi-Fi hotspots beyond a single cafe, covering entire downtown areas.

“You can build an 802.11n hotspot that isn’t much smaller than some of these cell sites in densely populated urban areas,” Thompson said. “It’s still a little early for us, but we’re talking to carriers to see if there is an opportunity for us to leverage our rooftop rights to help them build out these networks. It’s a lot cheaper and easier to install than setting up a new cell tower and it offers a lot more capacity.”

AT&T has been the most vocal U.S. carrier to talk about its use of Wi-Fi to help alleviate capacity issues. In fact, during the company’s earnings call, when asked how AT&T expected to handle additional traffic from Apple’s iPad, an executive said he expected many consumers to use Wi-Fi.

T-Mobile has also been a big proponent of Wi-Fi. In 2006, the company began offering a service for $10 extra a month that allowed people to make unlimited phone calls using Wi-Fi. The company has since discontinued the service when it introduced an unlimited calling plan for all its cell phones, but it still allows subscribers to seamlessly switch to Wi-Fi for voice and data calls on certain phones.

All of its Wi-Fi-enabled handsets are able to switch to Wi-Fi for data. But company executives say T-Mobile doesn’t view Wi-Fi as a technology for offloading data traffic, so much as it sees it as a way to extend the T-Mobile network.

Sprint Nextel is also using Wi-Fi to offload some data traffic and to extend the reach of its network. At CES in January, the company announced the Overdrive, a 3G/4G wireless router that creates a mini-hotspot for up to five Wi-Fi devices.

Verizon Wireless seems to be the least enthusiastic U.S. operator over Wi-Fi. For the past few years, Verizon has downplayed the importance of Wi-Fi. And up until recently, it routinely disabled Wi-Fi on many handsests. The company experimented with deploying its own Wi-Fi hot spots several years ago in New York City, turning old phone booths into wireless hot spots. The service never took off, and Verizon dismantled the hotspots. The company was also a vocal critic of many municipal Wi-Fi projects, including the one in Philadelphia.

But in 2009, the company had a change of heart toward Wi-Fi. It announced that some of its Verizon Fios subscribers would get free access to its own Verizon Wi-Fi hot spots as well as to hotspots offered by Boingo as part of their broadband service.

While Verizon sees the value in extending Wi-Fi to broadband customers, the company still doesn’t appear to be embracing it for offloading data traffic. A spokesman for the company was not available to talk about the company’s Wi-Fi strategy.

That said, Verizon has been very public about its aggressive plans for deploying its 4G network using LTE. The company will be launching some markets in 2010 with more to follow in 2011.

Even though operators may not be talking publicly about their plans for Wi-Fi, Steven Glapa, director of business development at Ruckus, said they are talking to him about deploying solutions.

“Operators are definitely interested in Wi-Fi for offloading data traffi,” he said. “The normal process for a tier 1 carrier may take 12 to 24 months to evaluate, test, and deploy new radio technology, but many of the people I am talking to are telling me they need to make decisions much sooner than that.”

He said carriers around the world who have had the iPhone the longest are the most eager to expand their Wi-Fi networks for offloading traffic. Glapa said consumers may start seeing more hotspots and hotzones for offloading data traffic as soon as this year. But he expects many carriers to get these Wi-Fi offload networks up and running in 2011 and 2012.

“When you start seeing CEOs talking about capacity issues, that’s when you can expect to see some changes pretty quickly,” he said. “So I am sure wireless subscribers will start seeing something by the end of the year.”

Microsoft to crack down on Windows 7 activation cracks

w7

Optional update to WAT will sniff out more than 70 cracks, ‘phone home’ to Microsoft

Computerworld -  Microsoft today said it will soon feed Windows 7 users an update that detects illegal copies installed using more than 70 different activation cracks.

The update to Windows Activation Technologies (WAT), the anti-piracy software formerly known as Windows Genuine Advantage (WGA), will be posted to Microsoft’s download site on Feb. 17, and offered as an optional upgrade via Windows Update later this month, where it will be tagged as “important.”

Out the gate, the update will reach Windows 7 Home Premium, Professional, Ultimate and Enterprise users, said Joe Williams, the general manager of Microsoft’s activation and anti-counterfeit group. “I’d like to stress that the Update is voluntary, which means that you can choose not to install it when you see it appear on Windows Update,” said Williams in an entry to the Genuine Windows blog.

That’s counter to the practice Microsoft used in 2006, when it force fed Windows XP customers a WGA update by labeling it as a high-priority security update. Several users sued Microsoft over that behavior; the lawsuit was officially dismissed just last week. Since then, the company’s anti-piracy software updates have been less aggressive.

According to Williams, the WAT update sniffs out more than 70 “activation exploits,” Microsoft’s term for what others call “cracks” that sidestep the product activation process, or use stolen keys to illegally activate counterfeit copies of Windows 7.

After the update has been installed, PCs running cracked copies will begin displaying a black background and the usual gamut of nagging notifications that mark the operating system as bogus. “Machines running genuine Windows 7 software with no activation exploits will see nothing,” promised Williams.

Microsoft regularly refreshes its anti-piracy technology to identify new activation exploits — it did the same two years ago in a Vista crack crack-down — but the number of exploit “signatures” in the upcoming WAT update is magnitudes larger than any previous.

Among the 70-some cracks shut down by the update are a pair that surfaced last November, just weeks after the launch of Windows 7. At the time, Microsoft said it was aware of the cracks — “RemoveWAT” and “Chew-WGA” — and was working on ways to disable them. A Microsoft spokeswoman confirmed today that the WAT update will include signatures for both cracks.

Williams also noted that the WAT update will periodically “phone home” to Microsoft’s servers to re-validate the copy of Windows 7 as legit, and use those opportunities to update activation signatures to detect newer cracks. Initially, WAT will connect to Microsoft’s severs every 90 days.

If WAT uncovers tampered, disabled or missing activation or licensing files, the software steps up its activity, and runs a check every week, and if necessary, repairs those files.

Williams argued that the update is intended to keep “customers and partners secure,” a rationale the company regularly uses when it explains why anti-piracy software is necessary. He cited studies by IDC and others, which Microsoft has called on in the past, that have said up to a third of counterfeit copies of Windows are infected with malware.

A leaked copy of Windows 7 Release Candidate (RC) posted on file-sharing sites in May 2009 was, in fact, infected with a Trojan horse.

Yahoo struggles to gain search respect

yahoo

SUNNYVALE, Calif.–The Rodney Dangerfield of search engines is starting to get a little annoyed about its plight.

Yahoo hosted a search event at its headquarters Wednesday that seemed designed mainly to remind the Silicon Valley press that it is still working on Internet search. A few new projects were shown off, such as an interesting mobile search feature that lets you draw a circle around an area of a map to narrow search results called Sketch-a-search.

New Yahoo search head Shashi Seth wants to avoid confusion: Yahoo still does search.

But the vast majority of the morning’s event–led by new search chief Shashi Seth–was a reiteration of Yahoo’s strategy for organizing “a Web of things” as opposed to a Web of links, with the implication that rival Google is only good at returning a sea of links. The company also hoped to correct what it feels are ongoing misconceptions about its role following its pending move to outsource back-end search to Microsoft’s Bing division.

“Yahoo has been in search, is in search, and will be in search in the future,” Seth said, right after the power died in the room where Yahoo was speaking to about 30 members of the press, forcing him to work without Powerpoint for about 15 minutes. Last October, David Pann, vice president and general manager of search marketing at Yahoo, said almost the exact same thing: “With all of the events that Yahoo has gone through in the last several months, one of the questions I get is: ‘Does Yahoo still care about search?’ The answer is: absolutely.”

However, Yahoo’s commitment to search faces many tests. Its market share is dropping as it walks away from toolbar and PC desktop search deals it considers unprofitable, Seth acknowledged. Even though Yahoo has been talking up its search strategy for almost a year, and even if you factor out the toolbar deals, Yahoo has lost share; although Seth said “I think we may have seen very little of that (organic share loss).”

And even when Yahoo’s engineers–now focused almost exclusively on improving the search experience for its users–come up with a breakthrough idea, it doesn’t take long for Google and Microsoft to duplicate that effort. Yahoo engineers can dismiss those efforts as inferior copies, but if the general public never saw the original, does it matter?

This is perhaps the key problem for Yahoo search in 2010. The general public has long stopped thinking of Yahoo as a search vehicle. That distinction belongs to the company whose name has become a verb meaning “to search for information on the Internet.”

Around 80 percent of all searches on Yahoo are conducted by people who are on one of Yahoo’s other Web pages, such as the home page or e-mail inbox, according to the company. That’s an awfully large number of people, to be sure, but means that few people come to Yahoo with the intention to search for something. Instead, they come to Yahoo for someone else and if intrigued by the content, search for something else.

Yet despite growing interest in Yahoo’s news and entertainment pages, increased use of its e-mail service, and interesting advances in search technology, more people aren’t searching on Yahoo than a year ago. The frustration is evident at Yahoo: particularly when they feel they have to explain for the 53rd time that the Microsoft deal is limited to the back-end indexing and ranking technology, and when Google can completely steal their thunder with an announcement that has absolutely nothing to do with search.

It will take a few “wins” for Yahoo to regain respect, said Larry Cornett, vice president of consumer products at search. Cornett is an Apple veteran from “the dark years” before Steve Jobs returned to the company, he said. At that time, people had lost confidence in Apple and didn’t think much of its future.

But, Jobs returned. Apple started to get those wins, Cornett said, referring to things like the iMac and iTunes. “And now Apple can do no wrong,” he said.

Yahoo’s plan for regaining search prominence centers on adding information beyond the “10 blue links” to other sites.

Cornett believes the same thing can happen at Yahoo. Prabhakar Raghavan, head of Yahoo Labs, thinks Yahoo’s work on enhancing search results will start to pay off as the company extends that technology from the most-visited search results into more niche results. The top 10,000 search results on Yahoo satisfy two-thirds of the queries, but users as individuals aren’t satisfied with a search experience unless it meets their unique needs, he said.

Right now, only around 15 percent to 20 percent of Yahoo search results get the specialized treatment that Yahoo shows off in events such as the one on Wednesday. That number needs to be more like 90 percent, Raghavan said.

While even Google likes to point out (when dodging government regulators) that switching search engines is a simple task, breaking ingrained habits is a far more difficult undertaking. Yahoo can complain about a lack of respect all it wants, but it needs to make a search breakthrough that’s an order of magnitude beyond anything Google or Microsoft are doing to change those habits.

When the second-largest Internet search organization in the world feels it has call a press conference to simply remind the world of its presence, it’s evident that those major breakthroughs are a long way off.

Google in the broadband business? Hardly

google

Analysis: But Google playing politics in the network neutrality debate is clear to many

Computerworld – Nothing is simple when Google is involved, as the company’s “Think Big With a Gig” experimental fiber-optic network announcement today once again makes evident.

Google Inc.‘s plan to provide fiber-to-the-home connections at 1Gbit/sec. speeds — that’s 100 times what most American broadband users now get — will have consumers salivating, but some experts say it’s unlikely that Google will ever become a network carrier that regularly installs and maintains fiber connections.

Instead, the announcement appears to be Google’s way of prodding federal regulators and broadband service providers like AT&T, Verizon and cable companies to do more to expand their broadband push.

The goal Google ultimately has in mind, some believe, is to make sure that networks with fat pipes are available soon, so consumers and businesses can use more bandwidth-intensive Google applications.

Mike Jude, an analyst at Stratecast, a division of research firm Frost & Sullivan, said Google’s announcement seems “more like a ploy” directed at pushing for network neutrality in data networks, so those networks will be regulated in ways that will enable Google, end users and other application companies to openly use the networks owned and operated by traditional carriers.

Julius Genachowski, the chairman of the Federal Communications Commission, today welcomed Google’s broadband test announcement and said in a statement that the FCC’s own National Broadband Plan “will build upon such private-sector initiative.”

But Jude and others said there was reason to be suspicious about Google’s announcement. “Google’s ulterior motives are to use the broadband network, not necessarily build the network,” Jude said in an interview. “Google’s in the business of building big data centers, not networks. They have no experience building networks, honestly.”

“It’s a clever attempt, since Google is very interested in broadband,” he added. If Google is serious about offering 1Gbit/sec. networks, the immediate impact would be to get cable providers to beef up data rates, he said.

Phillip Redman, an analyst at Gartner Inc., interpreted Google’s announcement mainly as a means of furthering its long push for network neutrality.

“The whole Net neutrality battle scares Google,” Redman said. “They could come out as big losers. This announcement puts Google in competition with carriers… and is a cannon shot over the U.S. telecom providers that screams, ‘If I can’t join you, I’m going to try and best you at your game.’”

Added Jack Gold, principal analyst at J.Gold Associates: “I don’t think Google really wants to be a carrier and build out fiber everywhere.” Noting that Google could piggyback on plentiful dark, or unused, fiber in the ground, he said, “I think Google is trying to pressure the cable companies to get better at providing high-speed networks, which many of them are not doing all that well.”

Jude said that Google’s announcement, while “fairly vague,” could benefit the company in one very practical way, since it urged towns and other local governments to come forward if they are interested in being part of a Google fiber-optic network test. Presumably, the municipalities that agreed to participate would offer rights of way for digging trenches where fiber would be laid.

“Asking communities to step up and indicate their interest is actually good politics, since finding a community willing to do that is difficult,” Jude said. “How many people want their back yards trenched up to put in fiber optics?”

The fiber test, even if it never results in Google’s hiring a contractor to install a productive fiber network, could also help Google find out what communities and individuals are willing to pay to get 1Gbit/sec. connectivity to their homes.

“They are gauging user interest,” Jude explained. Pointing out that the announcement discussed 1Gbit/sec. services, he said “those would be premium services for the well-heeled who are willing to pay for it.”

At speeds of 1Gbit/sec., Google said, a user could download a movie in five minutes, and, indeed, a fiber-optic connection to every home “means that the sky is the limit for any rational application,” Jude said.

With so much bandwidth capacity, fiber-optic cable is used in big corporate backbones to support cloud computing infrastructures and other demanding systems.

Google’s fiber-optic network test is a clear reminder of the amount of influence the Internet search giant wields in the communications and technology market. “Google’s backing the Android OS was similar to this fiber announcement,” Jude said. “Taking Android first to T-Mobile [with the G1 smartphone] brought a huge amount of pressure on wireless carriers to open up their networks,” he said.

Likewise, no one is underestimating the impact Google will have with a fiber-optic test project, even if doesn’t eventually lead to Google becoming a true network carrier. The company’s name is already synonymous with search, and it today owns a 64% share of the search market.

But with the recent unveilings of the Google-branded Nexus One smartphone, its Chrome OS operating system, the Chrome browser and its Wave social collaboration tools, the company has moved pretty far afield from its search origins.

Computerworld‘s Sharon Gaudin contributed to this report.